Success metric
Your friends say they look great
Would look good in a gallery
Scores 9.0+ with strangers who rank you in a split second - just like on the apps
Dating profile photos · San Francisco
I handle grooming, wardrobe, locations and posing. Every photo gets blind-rated on attractiveness by real women. Your primary has to score 9.0+ or I refund the shoot.
Free fit check. If your photos are already strong, I'll tell you.
Since 2017. Eight years of dating photo data.
3-day turnaround. Prep, shoot and iterate until the scores land.
Female curator. A young woman picks your final photos.
Full profile rebuild. I redo your bios, prompts and photo order from scratch.
2-week follow-up. We tune your profile until you're getting matches.
Available nationwide. Travel fee applies outside the Bay Area & Seattle -- see the pricing section below.
Results
You need one primary photo strong enough to carry your profile and supporting photos that don't weaken it.
How we pick which photos are best
Scores come from Photofeeler, a site where real people blind-rate photos on Attractiveness, Trustworthiness and Intelligence (each out of 10). You upload a photo, choose the audience (we pick women in your target age range) and 40 strangers vote on it without knowing anything about you. The score is an average of those 40 votes. We use it the same way A/B testing works in tech — change one variable, measure, repeat.
I wrote a longer explainer of how Photofeeler works here →
Mirror selfie at a barber shop. Backpack still on.
Suit on a rooftop at sunset. This became his main.
Selfie at Iguazú Falls. Cool trip but it's not doing anything for his profile.
Standing in a park at golden hour. Simple but it works.
Waterfall selfie, way too close to the camera. Wet hair, squinting.
Playing chess at a hotel bar. People actually ask about this one.
Holding a giant rib at a restaurant. Fun photo, wrong context.
Drinking mate at a café. Same energy but it actually works on a profile.
Sitting at the barber in a gym tee. Good smile but it reads like a Yelp review photo.
Parka and Christmas lights. Scored highest in his set despite being the most casual.
Eiffel Tower selfie at night. Behind a wire fence, in the dark, in a graphic tee.
Arms crossed in a navy suit, art installation behind him. This became his main.
Pulling a rope at Stonehenge. Fun but he's the smallest thing in the frame.
Crewneck on a city street. Simple, clean and easy to like.
Crouching at a fair next to a height check sign. Fun energy, wrong photo.
Navy suit in front of some greenery. Straightforward but it works.
Why this is different
Photographers tend to optimize for pretty pictures. Dating apps reward something else: photos strangers rate highly in a split second.
Your friends say they look great
Would look good in a gallery
Scores 9.0+ with strangers who rank you in a split second - just like on the apps
Whatever’s clean
Bring what you have
We shop together for outfits you’ll wear on actual dates
An hour when your friend is free
A two-hour session
24 hours of shooting across 3 days
Try again whenever your friend has time. No idea what to change.
Want another attempt? Book another shoot.
Immediate feedback from Photofeeler, reshoot what scores low, rinse and repeat
Free
None
9.0+ Attractive or full refund
Process
A strong primary photo isn't an accident. We change one variable at a time — smile, angle, lighting, wardrobe — until the photo works.
We review your current photos, goals and dating market. If your photos aren't the problem, I'll tell you.
Before the shoot, I'll tell you exactly what to fix: haircut, beard trim and any other grooming that shows up in photos.
I meet you at 7am at your place and go through your closet. Unless your wardrobe is already set, we head to an outlet together and fill the gaps — that usually takes till early afternoon. Then we shoot in your new clothes through sunset and into the evening.
Back at 7am both days. We shoot across different locations, testing expressions and angles at each one. Between sessions I upload top candidates to Photofeeler so we know what's working and can adjust. Sunset is the priority — that light does the most work.
I narrow down ~10,000 shots to the best 50 and test top candidates on Photofeeler with real women. A female curator picks your final six. After three days I know you, so we write your bios and prompts together. The curator reviews your finished profiles before you go live.
Once you're live, we track how your profile performs and adjust. Photo order, prompts, opener strategy — we tune it until you're getting matches.
Taken in Mexico. Ironically, this is still my best photo of me holding a camera.
About
My name is Nikita Sokolsky, my main job is software engineering. I've been photographing people since 2017. My friends kept asking me to take their dating photos - and eventually I've decided to start offering the service to the public.
I like helping people dress better, improve their styling, take better photos and, hopefully, meet the love of their life.
I publish my full methodology on Substack for free. This website is for people who want me to run the whole thing for them.
Guarantee
After the shoot, I test your strongest photo with 40 blind votes from real women in your target age range. If it scores 9.0 or higher, you keep the full package. If it does not, I refund the shoot fee. No questions asked.
Pricing
I do not sell cut-down versions because half-baked shoots produce half-baked results.
Everything from fit check through final profile optimization. No upsells.
Wardrobe budget (separate): most clients spend $500–$2,000 at the outlet on day 1 depending on what they already own.
| $0/included | SF, Seattle, Portland |
|---|---|
| $500 | Denver, Minneapolis, Los Angeles, San Diego, Sacramento |
| $750 | Chicago, Dallas, Houston, Las Vegas, NYC, Phoenix |
| $1,000 | Rest of the United States |
Based on average airfare from SFO and hotel costs.
FAQ
I direct every shot - where you stand, where you look, how you smile, what you do with your hands. It only takes an hour to get you comfortable in front of the camera.
Yes, that's the default plan. Cooking, guitar, working on a motorcycle — anything where you're doing something real. We will not be renting Porsche's for the shoot.
Yes. They are yours and you can use them anywhere. I'll also send you the RAW files if you want them.
Yes. I will never use your photos without permission.
Then we move the photoshoot indoors. I always have a backup plan for inclement weather. For an example, see my list of indoor shooting spots in Austin.
No, feel free to reach out if you're a woman who wants better photos.
Contact
45-minute video call where I review your current profile and photos, we go through your wardrobe on camera and figure out if this is worth doing. Works best from home so I can see your closet.
Schedule a free consultation