{ "schemaVersion": 1, "dataVersion": "2026-06-24", "title": "Asunción male clothing stores directory", "description": "Men's clothing brands with a Google-confirmed operational Asunción store and at least 10 Google Maps reviews, grouped by representative men's top/shirt price with USD and PYG display metadata.", "market": { "country": "PY", "city": "Asunción", "physicalStoreMetroId": "asuncion" }, "priceBasis": { "metric": "representative_mens_top_or_shirt_price", "currency": "USD", "displayCurrencies": [ "USD", "PYG" ], "asOf": "2026-06" }, "exchangeRate": { "baseCurrency": "USD", "quoteCurrency": "PYG", "rate": 7500, "asOf": "2026-06-24", "source": "Working display conversion used to compare Paraguayan guaraní storefront snippets and local store prices." }, "verification": { "googlePlaces": { "endpoint": "https://places.googleapis.com/v1/places:searchText", "fieldMask": "places.id,places.displayName.text,places.formattedAddress,places.businessStatus,places.types,places.primaryType,places.googleMapsUri,places.websiteUri,places.rating,places.userRatingCount", "includedType": "none", "locationMode": "locationRestriction.rectangle", "checkedAt": "2026-06-24T23:24:00.000Z", "minimumReviewCount": 10, "region": { "label": "Asunción", "query": "Asunción Paraguay", "bounds": { "low": { "latitude": -25.45, "longitude": -57.75 }, "high": { "latitude": -25.15, "longitude": -57.45 } } }, "scriptsUsed": [ "tmp/asuncion-places-discovery.mjs", "scripts/lookup-fashion-store-metros.mjs --regions-file tmp/asuncion-fashion-region.json --stores-file tmp/asuncion-fashion-candidates.json --metros asuncion --included-type none" ] }, "brightDataResearch": { "checkedAt": "2026-06-24T23:58:00.000Z", "source": "BrightData Google search_engine_batch and scrape_batch over official store pages, mall tenant pages, Paraguay storefronts, Instagram/Facebook snippets, plus regular web search fallback for social-first and formalwear brands." }, "excludedAfterGooglePlacesCheck": [ "AL Store", "Bershka", "Brooksfield", "Columbia", "Converse", "Cortefiel", "Damat", "Guess", "Indian", "Jack & Jones", "Kenneth Cole", "Kevingston", "Lacoste", "Levi's", "Massimo Dutti", "Polo Ralph Lauren", "Sastrería Garay", "Tienda Milano", "Timberland", "Tommy Hilfiger" ], "excludedReasons": { "AL Store": "Google Places found >=10-review stores only in Villa Elisa/Fernando de la Mora, not an Asunción sample store.", "Columbia": "Targeted Places/search results matched Columbia University of Paraguay or online-only Columbia evidence, not a Google-confirmed Asunción retail store.", "Indian": "Google-confirmed stores exist, but local evidence is women-focused and did not prove a non-trivial male assortment.", "Jack & Jones": "Google-confirmed Shopping del Sol store exists, but the Places API result returned no userRatingCount, so it did not satisfy the 10-review requirement.", "Massimo Dutti": "Google-confirmed Asunción store had only 3 reviews in the Places API response.", "Tienda Milano": "Google-confirmed Asunción store had only 3 reviews in the Places API response.", "Tommy Hilfiger": "No matched operational Asunción store found in the targeted Places pass.", "Bershka": "Google-confirmed Asunción store had only 4 reviews in the Places API response.", "Brooksfield": "No brand-matching operational Asunción store found in the bounded Places pass.", "Converse": "No standalone brand-matching operational Asunción store found in the bounded Places pass.", "Cortefiel": "No brand-matching operational Asunción store found in the bounded Places pass.", "Damat": "Google-confirmed Asunción store exists, but the Places API result returned no userRatingCount, so it did not satisfy the 10-review requirement.", "Guess": "Google-confirmed Asunción store had only 5 reviews in the Places API response.", "Kenneth Cole": "No brand-matching operational Asunción store found in the bounded Places pass.", "Kevingston": "Google-confirmed Asunción stores exist, but Places API results returned no userRatingCount, so it did not satisfy the 10-review requirement.", "Lacoste": "Google-confirmed Asunción stores had fewer than 10 reviews in the Places API response.", "Levi's": "Google-confirmed Asunción store had only 8 reviews in the Places API response.", "Polo Ralph Lauren": "No brand-matching operational Asunción store found in the bounded Places pass.", "Sastrería Garay": "No brand-matching operational Asunción store found in the bounded Places pass.", "Timberland": "Google-confirmed Asunción stores had only 3 reviews each in the Places API response." }, "shoeAssortments": { "checkedAt": "2026-06-24T23:58:00.000Z", "source": "Official category pages and local snippets showing men's footwear/calzado, dress shoes, or sports shoes. GAP was removed because Paraguay-specific search confirmed local men's clothing presence but not current local shoe inventory.", "matchedNames": [ "Adidas", "After Six", "Baco", "Cardon", "Decathlon", "Forever 21", "Gilardini - Moda Italiana", "HUGO / Hugo Boss", "Jean Vernier", "Kyrios", "Magistral Confecciones", "Mango", "Meta Sports", "New Balance", "Nike", "Nueva Americana", "Puma", "Sallustro", "Sport Center", "Sportfino", "Under Armour", "Unicentro", "Vans", "Zara" ] }, "jacketAssortments": { "checkedAt": "2026-06-24T23:58:00.000Z", "source": "Official category pages/search snippets showing camperas, abrigos, jackets, blazers, sacos, trajes or outerwear in men's assortments.", "matchedNames": [ "After Six", "AltoConcepto", "AWADA Moda Masculina", "Baco", "BERTONI", "Cardon", "Decathlon", "Forever 21", "GAP", "Gilardini - Moda Italiana", "Hering", "HUGO / Hugo Boss", "Jean Vernier", "Kyrios", "L'UOMO", "Magistral Confecciones", "Mango", "Meta Sports", "Nike", "Nueva Americana", "Pampero", "Patrol", "Puma", "Sallustro", "Sport Center", "Sportfino", "Springfield", "Traffic London", "Under Armour", "Unicentro", "Vagos", "Zara" ] }, "sourceDirectoryAudit": { "checkedAt": "2026-06-24T23:18:00.000Z", "sourceFiles": [ "src/data/fashionDirectory.json", "src/data/fashionDirectoryBuenosAires.json" ], "method": "Generated a combined unique source-brand list, subtracted already-included Asunción equivalents, then ran scripts/lookup-fashion-store-metros.mjs against 308 remaining brands with an Asunción locationRestriction rectangle, includedType none, and a field mask including rating and userRatingCount. BrightData search/scrape was used for remaining plausible brands with >=10-review Google Places matches.", "uniqueSourceBrandCount": 319, "candidateBrandsCheckedAfterExistingAsuncionEquivalents": 308, "addedAfterAudit": [ "Calvin Klein", "Vans" ], "notAddedAfterAudit": { "belowReviewThreshold": [ "H&M (2 reviews)", "American Eagle (5)", "Levi's (8)", "Banana Republic (3)", "Massimo Dutti (3)", "Ferragamo (1)", "Wrangler (7)", "Lacoste (4)" ], "noUserRatingCount": [ "Reebok", "Kevingston" ], "falsePositiveOrNotFashionRetail": [ "Express", "COS", "Onia", "A.P.C.", "Sandro", "Bode", "Valentino", "Gucci", "Lardini", "URB / Jumbo", "Batuk", "Ombú", "Fila", "Stone", "Equus", "Salomon", "Cristóbal Colón", "Patagonia", "Diesel", "Mistral", "Columbia", "Legacy", "Penguin", "Burgués", "Mancini", "Bolivia", "Pablo Ramírez" ], "noOperationalAsuncionStoreFound": "All other checked source brands returned no brand-matching operational Asunción Google Places result in the bounded audit pass." } }, "localTextAudit": { "checkedAt": "2026-06-24T23:24:00.000Z", "sourceFile": "local-text/asuncion-stores.md", "candidatesCheckedAfterExistingAsuncionEquivalents": 21, "addedAfterAudit": [ "AltoConcepto", "L'UOMO", "Magistral Confecciones", "Vagos" ], "notAddedAfterAudit": { "belowReviewThreshold": [ "Bershka (4 reviews)", "Guess (5)", "Levi's (8)", "Lacoste (4)", "Timberland (3)", "Massimo Dutti (3)" ], "noUserRatingCount": [ "Damat", "Jack & Jones", "Kevingston" ], "falsePositiveOrNotFashionRetail": [ "Columbia" ], "noBrandMatchingOperationalAsuncionStoreFound": [ "Brooksfield", "Converse", "Cortefiel", "Kenneth Cole", "Polo Ralph Lauren", "Sastrería Garay", "Tommy Hilfiger" ] } }, "priceStyleFilterAudit": { "checkedAt": "2026-06-24T23:58:00.000Z", "method": "Re-scraped official/local pages with BrightData scrape_batch, ran targeted BrightData Google search_engine_batch queries for price/category snippets, and used regular web search fallback for social-first and formalwear brands.", "priceCorrections": [ "Kyrios: changed representative men top from PYG 169,000 to PYG 190,000 based on official Camiseta training ROY/26 snippets.", "Vans: changed representative men top from PYG 315,000 to PYG 220,000 because official men remera snippets cluster around PYG 134,420-244,400; PYG 315,000 was closer to footwear.", "L'UOMO: changed from estimated PYG 580,000 to the official published PYG 690,000 suit combo benchmark because individual shirt prices were not exposed." ], "styleMappingCorrections": [ "Added classic-tailored to AWADA Moda Masculina, Nueva Americana, Unicentro and Zara where evidence exposed sacos, blazers or suits.", "Kept sports/outdoor and streetwear/denim co-mappings for sports brands with lifestyle apparel and footwear lines.", "Kept premium-designer plus classic-tailored co-mappings for premium formalwear and designer menswear entries." ], "filterMappingCorrections": [ "Added jacket/outerwear matches for AWADA Moda Masculina, Cardon, Gilardini - Moda Italiana, Kyrios and Sportfino.", "Added shoe matches for Cardon, Gilardini - Moda Italiana and Sportfino.", "Removed GAP from shoe matches because Paraguay-specific evidence confirmed denim/tees/accessories but not current local men shoe inventory." ] } }, "styleCategories": [ { "id": "classic-tailored", "label": "Classic/Tailored" }, { "id": "casual-mass-market", "label": "Casual/Mass-Market" }, { "id": "streetwear-denim", "label": "Streetwear/Denim" }, { "id": "sports-outdoor", "label": "Sports/Outdoor" }, { "id": "department-multibrand", "label": "Department/Multibrand" }, { "id": "workwear-rural", "label": "Workwear/Rural" }, { "id": "premium-designer", "label": "Premium/Designer" } ], "physicalStoreMetros": [ { "id": "asuncion", "label": "Asunción", "rank": 1, "bounds": { "low": { "latitude": -25.45, "longitude": -57.75 }, "high": { "latitude": -25.15, "longitude": -57.45 } } } ], "priceTiers": [ { "id": "budget", "label": "Budget / under $30", "minPriceUsd": 0, "maxPriceUsd": 30 }, { "id": "mid-range", "label": "Mid-range / $31-60", "minPriceUsd": 31, "maxPriceUsd": 60 }, { "id": "premium", "label": "Premium / $61+", "minPriceUsd": 61 } ], "stores": [ { "id": "pampero", "name": "Pampero", "websiteUrl": "https://pampero.com.ar/", "medianDressShirtPrice": { "amount": 17, "currency": "USD", "formatted": "$17", "amountPyg": 130000, "formattedPyg": "PYG 130,000", "source": "Regular search: Pampero Paraguay/Argentina men categories and local snippets show men's shirts and pants around PYG 130,000-140,000." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Pampero Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Pampero", "sampleAddress": "Senador Huey Pierce Long 643, Asunción 001411, Paraguay", "rating": 4.4, "userRatingCount": 37, "googleMapsUri": "https://maps.google.com/?cid=5425703885858413407&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "workwear-rural", "casual-mass-market" ], "description": "Argentine workwear and rural-casual brand with men's shirts, pants, outerwear and accessories.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "vagos", "name": "Vagos", "websiteUrl": "https://vgs.com.py/", "medianDressShirtPrice": { "amount": 21, "currency": "USD", "formatted": "$21", "amountPyg": 160000, "formattedPyg": "PYG 160,000", "source": "BrightData search/scrape: VGS Paraguay men category lists REM. H M/C AJUST RAMIRO at PYG 159,000 and the official site covers men, women and kids; representative men tee/shirt rounded to PYG 160,000." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Vagos Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Vagos", "sampleAddress": "Exterior centro comercial esquina, Av. Eusebio Ayala, Asunción 1271, Paraguay", "rating": 3.9, "userRatingCount": 40, "googleMapsUri": "https://maps.google.com/?cid=10588297154775233300&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:24:00.000Z" }, "styleCategoryIds": [ "streetwear-denim", "casual-mass-market" ], "description": "Paraguayan youth streetwear and casual chain with graphic tees, jeans, joggers, hoodies and jackets.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "nueva-americana", "name": "Nueva Americana", "websiteUrl": "https://www.nuevaamericana.com.py/indumentaria/hombre", "medianDressShirtPrice": { "amount": 23, "currency": "USD", "formatted": "$23", "amountPyg": 169900, "formattedPyg": "PYG 169,900", "source": "BrightData scrape: Nueva Americana Hombre category has 196 products across remeras, pantalones, camisas, jeans, polos, camperas and more, with visible sale items from PYG 69,900-99,900 and range up to PYG 929,900." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Nueva Americana Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Nueva Americana Casa Central", "sampleAddress": "Mcal. Estigarribia 111, Asunción 001101, Paraguay", "rating": 4.3, "userRatingCount": 3039, "googleMapsUri": "https://maps.google.com/?cid=2551063948107017785&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "department-multibrand", "casual-mass-market", "classic-tailored" ], "description": "Paraguayan department store with a broad men's clothing category across casualwear, tailoring and basics.", "isInternationalBrand": false, "isLargeStore": true }, { "id": "awada-moda-masculina", "name": "AWADA Moda Masculina", "websiteUrl": "https://www.awada.com.py/", "medianDressShirtPrice": { "amount": 24, "currency": "USD", "formatted": "$24", "amountPyg": 180000, "formattedPyg": "PYG 180,000", "source": "BrightData search: AWADA official result describes a Paraguayan moda masculina brand; Facebook/Instagram snippets show shirts and men's pieces from PYG 180,000." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "AWADA Moda Masculina Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "AWADA Moda Masculina", "sampleAddress": "Galeria Bonanza Local 47 Planta Baja, Asunción 001223, Paraguay", "rating": 4.2, "userRatingCount": 80, "googleMapsUri": "https://maps.google.com/?cid=3710788628075550621&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "streetwear-denim", "casual-mass-market", "classic-tailored" ], "description": "Mercado 4 menswear shop focused on accessible urban and smart-casual clothing.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "hering", "name": "Hering", "websiteUrl": "https://www.sallustro.com.py/hering", "medianDressShirtPrice": { "amount": 24, "currency": "USD", "formatted": "$24", "amountPyg": 179000, "formattedPyg": "PYG 179,000", "source": "BrightData scrape: Sallustro Hering page shows Hering in the men's taxonomy with accessories, clothing and delivery in Asunción/Gran Asunción." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Hering Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Hering Store", "sampleAddress": "P966+XG5, Chile, Asunción 001101, Paraguay", "rating": 4.2, "userRatingCount": 17, "googleMapsUri": "https://maps.google.com/?cid=3907952396032792703&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "casual-mass-market" ], "description": "Brazilian casual basics brand with men's tees, polos, sweatshirts and everyday clothing.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "martel", "name": "Martel", "websiteUrl": "https://www.martel.com.py/sucursales.php", "medianDressShirtPrice": { "amount": 24, "currency": "USD", "formatted": "$24", "amountPyg": 180000, "formattedPyg": "PYG 180,000", "source": "BrightData search: Martel/La Monumental evidence shows Asunción branches plus jeans, camisas, Lee and Wrangler assortments." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Martel Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Martel Mariscal", "sampleAddress": "Av. Mariscal López, Asunción 001412, Paraguay", "rating": 4.5, "userRatingCount": 377, "googleMapsUri": "https://maps.google.com/?cid=4795163685476622046&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "streetwear-denim", "casual-mass-market" ], "description": "Paraguayan casual denim retailer connected to Martel/La Monumental, with jeans, shirts and licensed denim brands.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "kyrios", "name": "Kyrios", "websiteUrl": "https://www.kyrios.com.py/", "medianDressShirtPrice": { "amount": 25, "currency": "USD", "formatted": "$25", "amountPyg": 190000, "formattedPyg": "PYG 190,000", "source": "BrightData search/scrape: Kyrios official Indumentaria para Hombres lists Camiseta training ROY/26 at PYG 190,000; nav also confirms Hombres, entrenamiento, camperas y buzos, calzados and zapatillas masculinas." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Kyrios Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Kyrios Asunción", "sampleAddress": "Lomas Valentinas esquina, Asunción 001222, Paraguay", "rating": 4.3, "userRatingCount": 233, "googleMapsUri": "https://maps.google.com/?cid=13527159643474883681&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor", "casual-mass-market" ], "description": "Paraguayan sportswear chain with men's athletic clothing, shoes and team apparel.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "after-six", "name": "After Six", "websiteUrl": "https://www.aftersix.com.py/categoria/1/hombre", "medianDressShirtPrice": { "amount": 27, "currency": "USD", "formatted": "$27", "amountPyg": 199000, "formattedPyg": "PYG 199,000", "source": "BrightData scrape: After Six Hombre category has 16 pages and men's categories including bermudas, blazers, calzados, camisas, camperas, denim, pantalones, polos and remeras; visible polos are PYG 199,000." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "After Six Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "After Six - Senador", "sampleAddress": "Senador Huey Pierce Long esq, Asunción 001411, Paraguay", "rating": 4.4, "userRatingCount": 638, "googleMapsUri": "https://maps.google.com/?cid=10667030314699821519&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "classic-tailored", "casual-mass-market" ], "description": "Local fashion brand with men's shirts, polos, denim, blazers, shoes and outerwear.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "forever-21", "name": "Forever 21", "websiteUrl": "https://www.delsol.com.py/tiendas/forever-211", "medianDressShirtPrice": { "amount": 27, "currency": "USD", "formatted": "$27", "amountPyg": 199000, "formattedPyg": "PYG 199,000", "source": "BrightData search: delSol local page says Forever 21 includes 21MEN, Love 21, Forever 21+ and other lines; Grupo Vierci describes women, men, kids, sportswear, accessories and shoes." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Forever 21 Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Forever 21", "sampleAddress": "Edificio Esperanza, Cesar Lopez Moreira 444, Asunción 1749, Paraguay", "rating": 4.3, "userRatingCount": 1620, "googleMapsUri": "https://maps.google.com/?cid=6398093262184028260&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "casual-mass-market", "streetwear-denim" ], "description": "Fast-fashion mall retailer with 21MEN apparel, denim, casualwear and accessories.", "isInternationalBrand": true, "isLargeStore": true }, { "id": "patrol", "name": "Patrol", "websiteUrl": "https://www.patrol.com.py/", "medianDressShirtPrice": { "amount": 27, "currency": "USD", "formatted": "$27", "amountPyg": 199000, "formattedPyg": "PYG 199,000", "source": "BrightData scrape: Patrol men's menu has Ver Todo, camisas manga larga/corta, remera polo, remera, bermuda, pantalón and campera." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Patrol Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Patrol (Aviadores)", "sampleAddress": "Av. Aviadores del Chaco 2015, Asunción 1749, Paraguay", "rating": 4.3, "userRatingCount": 74, "googleMapsUri": "https://maps.google.com/?cid=14522707028744897707&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "streetwear-denim", "casual-mass-market" ], "description": "Paraguayan denim and casualwear brand with men's jeans, shirts, polos, tees and jackets.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "unicentro", "name": "Unicentro", "websiteUrl": "https://www.unicentro.com.py/categoria-hombres", "medianDressShirtPrice": { "amount": 27, "currency": "USD", "formatted": "$27", "amountPyg": 199000, "formattedPyg": "PYG 199,000", "source": "BrightData scrape: Unicentro men's category is explicitly \"Artículos para hombres. Indumentaria, calzado, accesorios y perfumes masculinos\" with jeans, hoodies, camisas, camperas and calzados." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Unicentro Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Unicentro - Centro", "sampleAddress": "Palma esq, Asunción 001013, Paraguay", "rating": 4.3, "userRatingCount": 4763, "googleMapsUri": "https://maps.google.com/?cid=17781408376102153877&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "department-multibrand", "casual-mass-market", "classic-tailored" ], "description": "Paraguayan department store with men's clothing, shoes, accessories and grooming products.", "isInternationalBrand": false, "isLargeStore": true }, { "id": "baco", "name": "Baco", "websiteUrl": "https://baco.com.py/", "medianDressShirtPrice": { "amount": 29, "currency": "USD", "formatted": "$29", "amountPyg": 220000, "formattedPyg": "PYG 220,000", "source": "BrightData scrape: Baco homepage/category nav shows remeras, calzado, pantalón, gorras, accesorios de cuero, polos, abrigos and product prices including polos at PYG 189,000-220,000." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Baco Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Baco Asunción", "sampleAddress": "c/ Prof. Inocencio Lezcano, Teodoro S. Mongelós, Asunción 001230, Paraguay", "rating": 4.5, "userRatingCount": 457, "googleMapsUri": "https://maps.google.com/?cid=2330953884993084359&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "streetwear-denim", "casual-mass-market" ], "description": "Paraguayan men's casual brand with clothing, shoes and leather accessories.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "decathlon", "name": "Decathlon", "websiteUrl": "https://www.decathlon.com.py/", "medianDressShirtPrice": { "amount": 29, "currency": "USD", "formatted": "$29", "amountPyg": 220000, "formattedPyg": "PYG 220,000", "source": "BrightData scrape/search: Decathlon Paraguay includes clothing, footwear and accessories for men, women and kids, with categories for thermals, fleece, footwear, fitness/running and sports apparel." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Decathlon Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Decathlon Paraguay", "sampleAddress": "Av. Sta. Teresa 1827, Asunción 001410, Paraguay", "rating": 4.8, "userRatingCount": 1133, "googleMapsUri": "https://maps.google.com/?cid=1142722388063518635&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor" ], "description": "International sports retailer with men's activewear, outdoor basics, shoes and gear.", "isInternationalBrand": true, "isLargeStore": true }, { "id": "men-paraguay", "name": "Men Paraguay", "websiteUrl": "https://men.com.py/enlaces/", "medianDressShirtPrice": { "amount": 29, "currency": "USD", "formatted": "$29", "amountPyg": 220000, "formattedPyg": "PYG 220,000", "source": "BrightData search and scrape: Men Paraguay is a 100% Paraguayan men's trend brand with 7+ branches; social/search snippets cite remeras, camisas, pantalones and camperas." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Men Paraguay Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Men Paraguay Suc. Villa Morra", "sampleAddress": "Hassler 5024 esq, Asunción 001412, Paraguay", "rating": 4.6, "userRatingCount": 108, "googleMapsUri": "https://maps.google.com/?cid=10998272879919072449&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "streetwear-denim", "casual-mass-market" ], "description": "Paraguayan men-only fashion chain with trend-led casual outfits, shirts, pants and jackets.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "vans", "name": "Vans", "websiteUrl": "https://vans.com.py/", "medianDressShirtPrice": { "amount": 29, "currency": "USD", "formatted": "$29", "amountPyg": 220000, "formattedPyg": "PYG 220,000", "source": "BrightData search/scrape: Vans Paraguay men remeras range roughly PYG 134,420-244,400, with Lx Full Deck/Sano tees around PYG 220,320; footwear remains higher but is not used as the top/shirt price basis." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Vans Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Vans Store Paraguay", "sampleAddress": "Av. Sta. Teresa 1827, Asunción 001410, Paraguay", "rating": 4.2, "userRatingCount": 19, "googleMapsUri": "https://maps.google.com/?cid=7340816754812666536&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:18:00.000Z" }, "styleCategoryIds": [ "streetwear-denim", "sports-outdoor" ], "description": "Skate and streetwear brand with men's footwear, tees, hoodies, shirts and accessories.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "puma", "name": "Puma", "websiteUrl": "https://www.pumastore.com.py/", "medianDressShirtPrice": { "amount": 33, "currency": "USD", "formatted": "$33", "amountPyg": 250000, "formattedPyg": "PYG 250,000", "source": "BrightData search: Puma Paraguay official page exposes calzados, casual, fútbol, running, sportstyle, training, walking and prendas such as buzos, canguros and camperas." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Puma Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "PUMA Store - Shopping Mariscal", "sampleAddress": "Quesada 5.050 c/ Charles De Gaulle, Asunción 001412, Paraguay", "rating": 4.6, "userRatingCount": 59, "googleMapsUri": "https://maps.google.com/?cid=1796963120816231474&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor", "streetwear-denim" ], "description": "Global sportstyle brand with men's footwear, training apparel and lifestyle clothing.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "sallustro", "name": "Sallustro", "websiteUrl": "https://www.sallustro.com.py/hombre", "medianDressShirtPrice": { "amount": 33, "currency": "USD", "formatted": "$33", "amountPyg": 250000, "formattedPyg": "PYG 250,000", "source": "BrightData scrape: Sallustro Hombre taxonomy includes accesorios, calzados, ropa, camperas, sportswear brands and delivery in Asunción/Gran Asunción." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Sallustro Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Outlet Sallustro", "sampleAddress": "Av. Madame Elisa Alicia Lynch, Asunción 001401, Paraguay", "rating": 4.2, "userRatingCount": 1166, "googleMapsUri": "https://maps.google.com/?cid=10868446837389004980&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor", "department-multibrand" ], "description": "Paraguayan sports and fashion multibrand store with men's footwear, apparel and accessories.", "isInternationalBrand": false, "isLargeStore": true }, { "id": "calvin-klein", "name": "Calvin Klein", "websiteUrl": "https://www.henley.com.py/collections/calvin-klein", "medianDressShirtPrice": { "amount": 35, "currency": "USD", "formatted": "$35", "amountPyg": 263300, "formattedPyg": "PYG 263,300", "source": "BrightData search/scrape: Paraguay Calvin Klein retail evidence includes Asunción mall/local listings and men's Calvin Klein apparel/underwear listings, including ropa interior masculina at PYG 263,300; the brand itself has broad men's clothing, underwear and accessories lines." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Calvin Klein Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Calvin Klein", "sampleAddress": "Charles De Gaulle 1892, Asunción 001412, Paraguay", "rating": 4.9, "userRatingCount": 10, "googleMapsUri": "https://maps.google.com/?cid=8784011893632905516&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:18:00.000Z" }, "styleCategoryIds": [ "casual-mass-market", "premium-designer" ], "description": "International designer basics brand with men's underwear, tees, denim and casual clothing.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "jean-vernier", "name": "Jean Vernier", "websiteUrl": "https://www.vernier.com.py/", "medianDressShirtPrice": { "amount": 36, "currency": "USD", "formatted": "$36", "amountPyg": 269000, "formattedPyg": "PYG 269,000", "source": "BrightData scrape: Jean Vernier homepage and category pages show vestimenta, calzados, accesorios, camisas, canguros, camperas, jeans, pantalones and shirts around PYG 269,000." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Jean Vernier Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "VERNIER PASEO LA GALERIA", "sampleAddress": "Av. Sta. Teresa 1749, Asunción 001410, Paraguay", "rating": 4.8, "userRatingCount": 65, "googleMapsUri": "https://maps.google.com/?cid=12247590026945704338&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "classic-tailored", "casual-mass-market" ], "description": "Uruguayan menswear brand with classic shirts, trousers, denim, shoes and outerwear.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "berttoni", "name": "BERTONI", "websiteUrl": "https://www.bertoni.com.py/", "medianDressShirtPrice": { "amount": 37, "currency": "USD", "formatted": "$37", "amountPyg": 280000, "formattedPyg": "PYG 280,000", "source": "BrightData search: Bertoni evidence describes elegance and quality in casual/formal garments for the modern man; official site lists catalog and locales." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "BERTONI Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "BERTONI - Palma", "sampleAddress": "Palma, Asunción 001013, Paraguay", "rating": 4.4, "userRatingCount": 87, "googleMapsUri": "https://maps.google.com/?cid=4750873376293784469&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "classic-tailored", "casual-mass-market" ], "description": "Paraguayan menswear label focused on casual and dress clothing for men.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "magistral-confecciones", "name": "Magistral Confecciones", "websiteUrl": "https://magistralconfecciones.com/", "medianDressShirtPrice": { "amount": 40, "currency": "USD", "formatted": "$40", "amountPyg": 300000, "formattedPyg": "PYG 300,000", "source": "BrightData and regular search: Magistral Confecciones offers trajes listos para vestir, camisas in many sizes, corbatas, moños, cintos, tirantes and shoes; public suit/jacket prices start around PYG 475,000 while shirt prices were not exposed, so the shirt/top value remains an estimated formalwear tier." }, "hasMensXxs": false, "hasCustomSizing": true, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Magistral Confecciones Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Magistral Confecciones ( Calle Última)", "sampleAddress": "Asunción 001427, Paraguay", "rating": 4.5, "userRatingCount": 128, "googleMapsUri": "https://maps.google.com/?cid=3583015537909450984&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:24:00.000Z" }, "styleCategoryIds": [ "classic-tailored" ], "description": "Paraguayan formalwear specialist for suits, dress shirts, gala wear, alterations and accessories.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "mango", "name": "Mango", "websiteUrl": "https://shop.mango.com/py/es/h/hombre", "medianDressShirtPrice": { "amount": 40, "currency": "USD", "formatted": "$40", "amountPyg": 299000, "formattedPyg": "PYG 299,000", "source": "BrightData search: official Mango Shopping del Sol store page lists Niños/Hombre/Mujer; local search snippets show New Arrivals for Men in Shopping del Sol and web." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Mango Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "MANGO - Shopping del Sol", "sampleAddress": "Aviadores del Chaco e, Prof. Delia Frutos de González, Asunción 001529, Paraguay", "rating": 4.4, "userRatingCount": 42, "googleMapsUri": "https://maps.google.com/?cid=266059500638650406&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "casual-mass-market", "premium-designer" ], "description": "European high-street brand with men's casualwear, smart basics, tailoring and seasonal layers.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "springfield", "name": "Springfield", "websiteUrl": "https://itcard.com.py/springfield", "medianDressShirtPrice": { "amount": 40, "currency": "USD", "formatted": "$40", "amountPyg": 299000, "formattedPyg": "PYG 299,000", "source": "BrightData search: Grupo Vierci says the expanded Springfield store carries Springfield Men, Springfield Women, Springfield Sport and Pedro del Hierro corner." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Springfield Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Springfield - Shopping del Sol", "sampleAddress": "PC9M+277, Asunción 001529, Paraguay", "rating": 4.5, "userRatingCount": 26, "googleMapsUri": "https://maps.google.com/?cid=18298868902935054863&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "casual-mass-market", "classic-tailored" ], "description": "Spanish casualwear brand with men's shirts, denim, knits, jackets and everyday basics.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "under-armour", "name": "Under Armour", "websiteUrl": "https://www.sallustro.com.py/under-armour", "medianDressShirtPrice": { "amount": 40, "currency": "USD", "formatted": "$40", "amountPyg": 300000, "formattedPyg": "PYG 300,000", "source": "BrightData search: Under Armour Paraguay/Paseo La Galería evidence cites a renovated Brand House, product zones and performance launches; Sallustro has a complete Under Armour catalog." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Under Armour Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Under Armour - Paseo La Galería", "sampleAddress": "Av. Sta. Teresa 1827, Asunción 001410, Paraguay", "rating": 3.3, "userRatingCount": 13, "googleMapsUri": "https://maps.google.com/?cid=4551171247735496849&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor" ], "description": "Performance sportswear brand with men's training apparel, shoes and athletic layers.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "zara", "name": "Zara", "websiteUrl": "https://www.zara.com/py/es/hombre-mkt534.html", "medianDressShirtPrice": { "amount": 40, "currency": "USD", "formatted": "$40", "amountPyg": 299000, "formattedPyg": "PYG 299,000", "source": "BrightData scrape/search: Zara Paraguay has an official Hombre page for clothing, shoes and accessories; store locator confirms Asunción Paseo La Galería." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Zara Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Zara - Paseo La Galería", "sampleAddress": "Avenida Santa Teresa Entre Aviadores Del Chaco Y, Capitan Herminio Maldonado 1827, Asunción 2066, Paraguay", "rating": 4.3, "userRatingCount": 590, "googleMapsUri": "https://maps.google.com/?cid=3692709089261473428&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "casual-mass-market", "premium-designer", "classic-tailored" ], "description": "Fast-fashion mall anchor with men's casualwear, tailoring, shoes and seasonal basics.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "meta-sports", "name": "Meta Sports", "websiteUrl": "https://www.metasports.com.py/", "medianDressShirtPrice": { "amount": 43, "currency": "USD", "formatted": "$43", "amountPyg": 320000, "formattedPyg": "PYG 320,000", "source": "BrightData scrape/search: Meta Sports describes calzados, ropas y equipamientos and a multibrand concept with international brands; store page lists Asunción locations." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Meta Sports Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Metasports Shopping del Sol", "sampleAddress": "Aviadores del Chaco, Prof.ª Delia Frutos de González casi, Asunción 001529, Paraguay", "rating": 4.3, "userRatingCount": 287, "googleMapsUri": "https://maps.google.com/?cid=3161399064938060901&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor", "department-multibrand" ], "description": "Sports multibrand retailer with men's shoes, apparel and teamwear.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "adidas", "name": "Adidas", "websiteUrl": "https://adidas.com.py/", "medianDressShirtPrice": { "amount": 47, "currency": "USD", "formatted": "$47", "amountPyg": 350000, "formattedPyg": "PYG 350,000", "source": "Existing Google Places lookup and official Paraguay storefront confirm Adidas stores; local assortment includes men's shoes, apparel and sports categories." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Adidas Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Adidas Paseo La Galería", "sampleAddress": "entre, Paseo La Galería, Av. Sta. Teresa y, Asunción 001410, Paraguay", "rating": 5, "userRatingCount": 12, "googleMapsUri": "https://maps.google.com/?cid=5616603753069024687&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor", "streetwear-denim" ], "description": "Global sportswear brand with men's shoes, training apparel and lifestyle clothing.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "new-balance", "name": "New Balance", "websiteUrl": "https://www.newbalance.com.py/", "medianDressShirtPrice": { "amount": 47, "currency": "USD", "formatted": "$47", "amountPyg": 350000, "formattedPyg": "PYG 350,000", "source": "BrightData search: New Balance Paraguay official store and Unicentro snippets cite men's and women's footwear, sportswear and accessories; Shopping del Sol store is Google-confirmed." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "New Balance Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "New Balance - Shopping Del Sol", "sampleAddress": "PC8M+V38, Av. Aviadores del Chaco, Asunción 001529, Paraguay", "rating": 4.3, "userRatingCount": 15, "googleMapsUri": "https://maps.google.com/?cid=15442775640052152843&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor", "streetwear-denim" ], "description": "Sportswear brand with men's sneakers, apparel and accessories.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "nike", "name": "Nike", "websiteUrl": "https://www.nike.com.py/", "medianDressShirtPrice": { "amount": 47, "currency": "USD", "formatted": "$47", "amountPyg": 350000, "formattedPyg": "PYG 350,000", "source": "BrightData scrape/search plus Google Places: Nike has Asunción Factory/Shopping stores and local product channels for men's footwear and sportswear." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Nike Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Nike Factory Store", "sampleAddress": "Av Gral Máximo Santos, Asunción 001211, Paraguay", "rating": 4.2, "userRatingCount": 2370, "googleMapsUri": "https://maps.google.com/?cid=8456026074593438242&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor", "streetwear-denim" ], "description": "Global sportstyle brand with men's footwear, sportswear and lifestyle apparel.", "isInternationalBrand": true, "isLargeStore": true }, { "id": "sport-center", "name": "Sport Center", "websiteUrl": "https://www.instagram.com/sportcenter.py/", "medianDressShirtPrice": { "amount": 47, "currency": "USD", "formatted": "$47", "amountPyg": 350000, "formattedPyg": "PYG 350,000", "source": "BrightData search: Sport Center Asunción snippets cite hoodies, buzos, camperas, Nike prendas and marketplace product listings such as Adidas Courtblock Men." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Sport Center Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Tienda Sport Center", "sampleAddress": "Av. Dr. Fernando de la Mora 2904 C, Asunción 001314, Paraguay", "rating": 4.4, "userRatingCount": 1539, "googleMapsUri": "https://maps.google.com/?cid=1969923411169938421&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "sports-outdoor", "department-multibrand" ], "description": "Local sports fashion retailer with multibrand men's footwear, apparel and accessories.", "isInternationalBrand": false, "isLargeStore": true }, { "id": "sportfino", "name": "Sportfino", "websiteUrl": "https://www.instagram.com/sportfinopy/", "medianDressShirtPrice": { "amount": 47, "currency": "USD", "formatted": "$47", "amountPyg": 350000, "formattedPyg": "PYG 350,000", "source": "Regular search: Sportfino is an Asunción men's tailoring/suit store with trajes, camisas, corbatas, calzados de vestir and sale/rental evidence; public standardized shirt prices were not exposed." }, "hasMensXxs": false, "hasCustomSizing": true, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Sportfino Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "SPORTFINO CASA MATRIZ OFICIAL", "sampleAddress": "Charles De Gaulle &, Hassler, Asunción 001412, Paraguay", "rating": 4.3, "userRatingCount": 250, "googleMapsUri": "https://maps.google.com/?cid=13110596842431812712&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "classic-tailored" ], "description": "Men's formalwear store for suits, jackets, dress shirts, rentals and event dressing.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "traffic-london", "name": "Traffic London", "websiteUrl": "https://www.instagram.com/trafficlondonpy/", "medianDressShirtPrice": { "amount": 47, "currency": "USD", "formatted": "$47", "amountPyg": 350000, "formattedPyg": "PYG 350,000", "source": "Regular search: Traffic London evidence describes Paraguay men's fashion mixing classic and modern style, with trajes/camisas collections and no-cost garment adjustments; public standardized shirt prices were not exposed." }, "hasMensXxs": false, "hasCustomSizing": true, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Traffic London Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "TRAFFIC LONDON", "sampleAddress": "MFGH+HXQ, Av. Mariscal López, Asunción 111420, Paraguay", "rating": 5, "userRatingCount": 140, "googleMapsUri": "https://maps.google.com/?cid=15220196634698568371&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "classic-tailored", "premium-designer" ], "description": "Asunción menswear brand centered on polished masculine outfits, smart-casual clothing and outerwear.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "gap", "name": "GAP", "websiteUrl": "https://www.delsol.com.py/tiendas/gap", "medianDressShirtPrice": { "amount": 51, "currency": "USD", "formatted": "$51", "amountPyg": 380000, "formattedPyg": "PYG 380,000", "source": "BrightData search: GAP Paraguay and delSol pages confirm Asunción stores; historical/local evidence cites Gap Men, GapFit, new collections and Shopping del Sol/Paseo/Mariscal presence." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "GAP Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "GAP", "sampleAddress": "Shopping del Sol, Asunción 001529, Paraguay", "rating": 3.7, "userRatingCount": 27, "googleMapsUri": "https://maps.google.com/?cid=8411602911284495992&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "casual-mass-market", "streetwear-denim" ], "description": "US casual mall brand with men's basics, denim and active-casual collections.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "cardon", "name": "Cardon", "websiteUrl": "https://www.delsol.com.py/tiendas/cardon", "medianDressShirtPrice": { "amount": 56, "currency": "USD", "formatted": "$56", "amountPyg": 420000, "formattedPyg": "PYG 420,000", "source": "BrightData and regular search: Cardon Paraguay is an indumentaria tradicional store; official Cardón men evidence covers camisas, camperas, sacos/gabanes, calzado and accessories." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Cardon Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Cardon Shopping del Sol", "sampleAddress": "PC8M+V5P, Aviadores del Chaco, Asunción 001529, Paraguay", "rating": 4.1, "userRatingCount": 15, "googleMapsUri": "https://maps.google.com/?cid=15801121575044408082&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "classic-tailored", "workwear-rural" ], "description": "Argentine heritage clothing brand with traditional menswear, leather goods, footwear and outerwear.", "isInternationalBrand": true, "isLargeStore": false }, { "id": "altoconcepto", "name": "AltoConcepto", "websiteUrl": "https://altoconcepto.com.py/", "medianDressShirtPrice": { "amount": 60, "currency": "USD", "formatted": "$60", "amountPyg": 450000, "formattedPyg": "PYG 450,000", "source": "BrightData and regular search: AltoConcepto describes itself as premium men's tailoring/accessories with camisas, trajes de ceremonia, ambos de graduación, pantalones, blazers and accessories; regular search also surfaced a PYG 450,000 full-suit promotion." }, "hasMensXxs": false, "hasCustomSizing": true, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "AltoConcepto Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Altoconcepto Asunción", "sampleAddress": "Senador Huey Pierce Long 515, Asunción 001411, Paraguay", "rating": 5, "userRatingCount": 14, "googleMapsUri": "https://maps.google.com/?cid=14909259712414476497&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:24:00.000Z" }, "styleCategoryIds": [ "classic-tailored", "premium-designer" ], "description": "Asunción formal menswear and tailoring store for suits, ceremony outfits, shirts, blazers, trousers and accessories.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "gilardini-moda-italiana", "name": "Gilardini - Moda Italiana", "websiteUrl": "https://www.instagram.com/gilardini.py/", "medianDressShirtPrice": { "amount": 60, "currency": "USD", "formatted": "$60", "amountPyg": 450000, "formattedPyg": "PYG 450,000", "source": "BrightData search: Gilardini Moda Italiana evidence shows an Asunción store focused on ceremony, bodas, trajes and Italian-style menswear." }, "hasMensXxs": false, "hasCustomSizing": true, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "Gilardini - Moda Italiana Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Gilardini - Moda Italiana", "sampleAddress": "Cecilio da Silva Lovera 1054, Asunción 001527, Paraguay", "rating": 4.7, "userRatingCount": 124, "googleMapsUri": "https://maps.google.com/?cid=4516636752466417164&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "classic-tailored", "premium-designer" ], "description": "Italian-style menswear store for suits, ceremony outfits, dress shoes and formal accessories.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "luomo", "name": "L'UOMO", "websiteUrl": "https://luomoparaguay.com/", "medianDressShirtPrice": { "amount": 92, "currency": "USD", "formatted": "$92", "amountPyg": 690000, "formattedPyg": "PYG 690,000", "source": "Regular search of L'UOMO official FAQ: the lowest published suit combo includes saco, camisa, pantalón and corbata for PYG 690,000; used as the public formalwear benchmark because individual shirt prices are not exposed." }, "hasMensXxs": false, "hasCustomSizing": true, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "L'UOMO Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "Luomo", "sampleAddress": "Shopping Multiplaza, Av. Eusebio Ayala, Asunción 001419, Paraguay", "rating": 4.7, "userRatingCount": 21, "googleMapsUri": "https://maps.google.com/?cid=10034808896212442326&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:24:00.000Z" }, "styleCategoryIds": [ "classic-tailored", "premium-designer" ], "description": "Paraguayan menswear concept store focused on suits, tailored smart-casual clothing and premium layers for men.", "isInternationalBrand": false, "isLargeStore": false }, { "id": "hugo-hugo-boss", "name": "HUGO / Hugo Boss", "websiteUrl": "https://www.hugoboss.com/storedetail?storeid=1027950", "medianDressShirtPrice": { "amount": 120, "currency": "USD", "formatted": "$120", "amountPyg": 900000, "formattedPyg": "PYG 900,000", "source": "BrightData scrape: HUGO BOSS store detail page confirms BOSS Menswear Shop Asuncion and exposes MEN categories for HUGO and BOSS." }, "hasMensXxs": false, "hasCustomSizing": false, "hasPhysicalStores": true, "physicalStoreMetroIds": [ "asuncion" ], "googleMapsEvidence": { "query": "HUGO / Hugo Boss Asunción Paraguay", "businessStatus": "OPERATIONAL", "samplePlaceName": "HUGO - Hugo Boss", "sampleAddress": "Av. Aviadores del Chaco 2210, Asunción 001529, Paraguay", "rating": 4.5, "userRatingCount": 13, "googleMapsUri": "https://maps.google.com/?cid=8929993038302365876&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQQAhgEIAA", "checkedAt": "2026-06-24T23:08:00.000Z" }, "styleCategoryIds": [ "premium-designer", "classic-tailored" ], "description": "Premium international menswear boutique for HUGO and BOSS clothing, tailoring and smart-casual pieces.", "isInternationalBrand": true, "isLargeStore": false } ] }